Commercial Director - Sylfaen

Location: Bridgend

Salary: £95,823 per annum

Closing Date: Wednesday 13th May 2026

Interview Date: Friday 29th May 2026

At Sylfaen, we build high-quality, sustainable homes and communities across South Wales.

We believe a home is more than just a structure - it is a reliable base for growth, connection, and possibility. Just as foundations support everything above them, we provide the stability that allows people and communities to thrive.

Launched in 2026, Sylfaen (Welsh for ‘foundation’) is a commercially agile subsidiary of the Valleys to Coast Group.

We operate with the authority of an industry expert and the visionary drive of a growth-oriented business, yet our core is always grounded in the warmth of community.

Purpose

The Commercial Director is a pivotal role, reporting to the Executive Team, and is responsible for the strategic leadership and commercial oversight of all Development & Regeneration projects across the organisation. The focus is on delivering high-quality, efficient, and customer-focused services that drive performance against corporate objectives.

The Commercial Director occupies a critical, strategic, and highly outward-facing leadership position within the Valleys to Coast Group. This role is instrumental in actualising the Group's ambitious development agenda, which is centred on the delivery of up to 300 new, high-quality homes annually. Beyond housing delivery, the Director is also the driving force behind major, complex regeneration programmes.

These programmes are designed to be transformative, turning existing estates and town centres into thriving, sustainable, and truly vibrant communities that enhance the quality of life for all residents.

As a pivotal member of the organisation, the Commercial Director reports directly to the Managing Director of Development & Regeneration, holding ultimate responsibility for both the strategic direction and the detailed operational oversight of all service delivery functions across Valleys to Coast.

The core mandate of this leadership role is to ensure the delivery of high-quality, highly efficient, and deeply customer-focused services.

This operational excellence is paramount, directly driving and measuring the organisation's performance against its key corporate objectives and ensuring the Group achieves its mission.

Person Specification

Qualifications

• Educated to degree level or equivalent  (Essential);
• Chartered member of CIHCM (Desirable).

Knowledge

• Extensive knowledge of complex housing legislation and up to date case law;
• Extensive knowledge of up to date best practice for the full range of services to customers;
• Substantial knowledge of customer excellence performance measures, customer service practices, and customer engagement;
• Extensive knowledge around housing legislation, anti social behaviour (ASB), fire safety, landlord health and safety in a welsh context.
• Ability to balance conflicting priorities and demonstrate ownership and accountability for delivering results;
• Well organised and able to ensure effective work planning, prioritisation, multi-tasking and the meeting of deadlines;
• Confident and persuasive negotiator/influencer who can deliver results for the organisation;
• Gravitas to operate at senior levels, including Board.

Experience

• Significant experience of working in a housing related environment;
• Extensive housing management experience at a senior level including a variety of tenure types, including ASB, income collection, engagement and safeguarding ;
• Senior level experience in dealing with and advising on complex housing law matters;
• Proven track record of devel delivering customer excellence results both operationally and strategically;
• Experience of successfully utilising the customer voice to influence services strategically and operationally;
• Substantial experience of positive partnership working with stakeholders to achieve successful outcomes e.g. local authorities, health board, police services;
• Experience of  procurement and contract management including the management of 3rd sector agencies;
• Experience of community development and creating resilient communities.

To Apply

If you feel you are a suitable candidate and would like to work for Valleys to Coast, please proceed through the following link to be redirected to our website to complete your application.

https://ce0181li.webitrent.com/ce0181li_webrecruitment/wrd/run/etrec179gf.open?WVID=8797060W6H&LANG=USA&VACANCY_ID=6082225hcZ

Contact information

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